Here’s something we see with almost every brand we start working with. Strong product. Decent following. Good creative. But revenue…
Customer Value
Most founders can quote last month’s revenue without thinking. Ask what they actually kept, and the answer gets a lot…
If your CAC payback period is stretching out — meaning it takes longer and longer to recover what you spent…
Your cost per acquisition (CPA) might look perfectly reasonable. Your ROAS might be solid. And yet your cash position keeps…
Ask most agencies how your ads are performing, and you’ll get ROAS, CPA, and CTR. Ask them what your contribution…
I was speaking with a founder of a brand in the skincare niche recently and they told me they are…
One of the most important metrics we like to keep improving is a client’s average order value (AOV). The higher…
Ok… Let’s talk about repeat customers and why I love this segment of a business’s customer base. If you noticed…
One of the most important aspects of an ecom brands marketing campaign is the offer itself. What are you offering…
One of the biggest factors when converting shoppers online is the cost of shipping. If your brand is presenting unexpected…