If your CAC payback period is stretching out — meaning it takes longer and longer to recover what you spent…
Customer Value
Your cost per acquisition (CPA) might look perfectly reasonable. Your ROAS might be solid. And yet your cash position keeps…
Ask most agencies how your ads are performing, and you’ll get ROAS, CPA, and CTR. Ask them what your contribution…
I was speaking with a founder of a brand in the skincare niche recently and they told me they are…
One of the most important metrics we like to keep improving is a client’s average order value (AOV). The higher…
Ok… Let’s talk about repeat customers and why I love this segment of a business’s customer base. If you noticed…
One of the most important aspects of an ecom brands marketing campaign is the offer itself. What are you offering…
One of the biggest factors when converting shoppers online is the cost of shipping. If your brand is presenting unexpected…
We all want more sales for our business right? More sales drive’s up the value of our brand, which in…
Product pages are important parts of your sales process and customer journey. The reason for this is because any visitor…