We Build Customer Acqusition & Rentention Systems For Established DTC Brands — Profitably, Not Just Loudly.
We Take Care Of The Entire Conversion Process From Ad -> Audience -> Offer -> Conversion On Website & LTV
Most agencies optimize for ROAS. We optimize for what’s left after COGS, shipping, returns, and VAT — because that’s the number that actually tells you whether scaling is working.
We work with founders and heads of ecommerce at brands doing £50k-£200k+ a month who are already running ads, already have product-market fit, and are ready for a partner who treats customer acquisition as a financial system — not a media-buying line item.
The Reframe
“Can this business absorb scale profitably?”
That’s a different question than “how do we scale ads?” — and it’s the one that actually matters.
A 4x ROAS sounds strong until you factor in COGS, returns, shipping, and VAT. At that point, some brands discover they’re making very little per sale — or losing money at scale without realizing it.
We track contribution margin, CAC payback period, new customer revenue %, and LTV to CAC — the metrics most agencies avoid, because they expose reality. When you track these, you stop optimizing for revenue and start optimizing for profit. That’s the difference that makes a growth partner worth keeping.
Who We Work With
You’re a strong fit if:
- Your brand does £50k+ a month in revenue and you’re spending high four to low five figures a month on Meta
- You’ve got product-market fit, repeat customers, and real traction — this isn’t your first attempt at paid acquisition
- Your ROAS looks acceptable, but you’re not confident it’s translating into actual profit
- You’ve worked with an agency (or a few) before, and you’re tired of reports that describe what happened without telling you what to do next
We’re not the right fit for brands still validating product-market fit or spending under four figures a month on ads — our model is built for brands with real acquisition volume to optimize.
We run and structure your paid media (Meta, and where relevant, Google and TikTok) — but every creative, targeting, and spend decision is filtered through your business economics, not just platform metrics. We use a structured 8-framework creative system that matches your ad angles to exactly where a customer is in their decision journey — cold, researching, comparing, or ready to buy — instead of running the same message to everyone.
We build out your email and SMS (Klaviyo) to compound the value of every customer you acquire. Acquisition and retention aren’t separate services to us — a lower CAC payback period is only achievable when retention converts new customers into repeat buyers quickly. We own the full customer economics equation, not just the top of the funnel.
You get a clear read on contribution margin, CAC payback, MER, and new customer revenue — not a dashboard full of impressions and clicks. If the economics don’t support scaling, we’ll tell you that too, even if it means recommending you hold spend rather than increase it.
- Diagnose. We look at where your brand sits today — your current acquisition economics, creative coverage, and retention performance — and identify exactly where the gaps are.
- Build the bridge. We set clear targets: your MER floor, CAC ceiling, payback window, and contribution margin floor. Then we build the creative, targeting, and retention systems to hit them.
- Scale within guardrails. We only increase spend when the economics are healthy. Growth that shows up as revenue but not profit isn’t the goal — sustainable, profitable scale is.
We’ve worked with a various types of clients in the past to deliver results. Here is what a few of them have had to say:
Sean has helped and supported me in generating ideas for new customers for my business and showed me how to convert more visitors and leads to my website. I would highly recommend his services and would call upon his expertise in the future.
VERY knowledgeable! He also has a solution or answer to my marketing question! He is my go-to person for any of my social media growth and marketing need! Highly recommend!
So I interacted with Sean regarding my business and I found him extremely thorough, considerate and easy to talk to. He is a WONDERFUL guy who really cares to listen what your business needs are and gives his advice and guidance accordingly. As a small business, I had ideas and few pointers. But he helped me by channelizing those thoughts into actionable steps… If you are a business, be it any size, and need help and guidance, then he’s your go-to person..Looking forward to even more associations with Sean!
I can’t recommend Sean enough. The video audit he did was extremely thorough and he gave great tips to improve my business. He is extremely easy to listen to and always willing to give great advice.
Sean helped with with my website and social media platforms, he made some very good points that I overlooked and were very helpful. He also made everything very clear and easy to wrap my head around which is a big plus!
The audit you carried out on my website was thorough and extremely useful. There were a few things I hadn’t thought of which I have now implemented, so thank you.
Sean is extremely knowledgeable in the area of online marketing and strategising for your business. I would recommend him to anyone who wishes to start or grow their business, especially online 
Byrne Media gave a concise and very educational audit on our website shop. Helping stream line the shopper to cart process and overall experience 
We had a great experience working with Byrne Media. The team is collaborative, knowledgeable and genuinely invested in helping brands grow through performance marketing. They bring a strong understanding of paid media & customer acquisition.
We’re a growth partner for DTC brands — we run and structure your paid customer acquisition (Meta, and other platforms where relevant) and your retention (email/SMS via Klaviyo), with every decision filtered through your actual business economics: contribution margin, CAC payback, and lifetime value — not just ROAS.
We work best with brands doing £50k+ a month in revenue, already spending high four to low five figures a month on ads. If you’re earlier than that, we’re probably not the right fit yet — and we’ll tell you that honestly rather than take you on anyway.
This is a great question and depends entirely on a number of things like your brand’s position in the marketplace, the product or service you offer to your market, any USP’s your brand has and what sort of budget you have to invest into acquiring brand awareness and customer acquisition.
We’ll be able to tell you more about this when we have a better understanding of your brand. Book in a call and we’ll have a chat about your brands current performance and figure out how we maybe able to help.
There are no long term contracts for our initial growth plan of 90 days.
However, we do advise long terms contractors after the intial 90 day period. Once positive results and experience is achieved, a continued partnership should remain intact in order to roll out and implement our growth plan.
Running ads yourself means you’re the one making every decision — creative, targeting, budget, and crucially, judgment calls under pressure — usually while also running the rest of your business. Working with us means those decisions are made by someone whose full-time job is tracking the numbers that actually matter: contribution margin after ad spend, CAC payback period, and new customer revenue — not just ROAS.
The honest answer is that plenty of founders can run ads. Fewer have the time to also build a full creative system across every stage of the customer journey, track the financial guardrails properly, and know when to scale versus when to hold — all while running their actual business. That’s the gap we fill: not just execution, but the judgment layer that decides whether scaling is actually safe for your specific margins and cash flow.
We take care of the entire conversion process from Ad -> Audience -> Offer -> conversion on website & LTV (If thats what you want)